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Diary 2011

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February 1-2, 2011 – Pharma Market Research Conference – US, New Jersey (2011 delegate profile)

February 24, 2011 – MRS Healthcare Conference, London

March 27-29, 2011 – PMRG 2011 Conference, Phoenix, AZ

April 12-13, 2011 – Pharma Market Research Conference – Canada, Toronto. We attended this event and here is the final delegate list.

May 9-10, 2011 – BHBIA 2011 Conference, Herts

May 15-18, 2011 – PBIRG 2011 AGM, San Antonio, Texas

May 29-31, 2011 – MRIA 2011 Conference, Kelowna, BC

June 27-29, 2011 – EphMRA 2011 Conference, Basel

July 14, 2011 – BHBIA, Social Media in the Healthcare Arena – an Introduction, London

September 13-14, 2011 – Pharma CI 2011 Conference, New Jersey

September 18-21, 2011 – ESOMAR 2011 Congress, Amsterdam

October 26-28, 2011 – ESOMAR 3D Digital Dimensions, Miami. Julie Wittes Schlack, Senior Vice President, Innovation and Design at Communispace has strong experience in pharmaceuticals, and was a workshop leader for a Masterclass on Understanding Market Research Online Communities on October 26.

November 1, 2011 – Does Research Reflect Reality?, IJMR Research Methods Forum 2011, London.  This topic is dear to my heart – see my July 2011 article for Sustainable Business magazine where I argue that “Market researchers need to do a better job at understanding and explaining what survey evidence tells us, given that different research approaches can produce quite different results. As the number of research methodologies grows, market research should be more evidence-based using a process of triangulation to understand how each approach provides complementary understanding, and to take a multi-disciplinary perspective.